I was given full creative control for social media graphics. I decided to create a visual system that incorporates the school's colors which consist of half-tone and gradient maps that visually tie in unique compositions. This allowed me to develop graphics consistently without sacrificing fundamentals of design such as grid use, hierarchy, and typography.
Instagram rendered graphics.
Graphics developed for THE SPEAR Instagram.
Due to the rapid nature of social posting, I focused on creating a system that would allow me to generate graphics at an efficient pace. This led me to create important formats for specific posts I would encounter such as team wins, stat lines, pull quotes, and awards.